Jan-Benedict E. M. Steenkamp

Ph.D. Landbouwuniversiteit Wageningen 1989 Netherlands
Dissertation: Product Quality : An Investigation into the Concept and how it is Perceived by Consumer
Mathematics Subject Classification: 91—Game theory, economics, social and behavioral sciences

Advisor 1: Matthias Thomas Gerardus Meulenberg


Wedel, MichelLandbouwuniversiteit Wageningen19907

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